THE directree
marketing
app(DM)
THE BEST WAY TO REINVENT THE WHEEL IS TO USE IT MORE EFFECTIVELY
#advalue
The Nalesa owned Directree Marketing APP, marketed as DM, is a QR Code based social media app which makes static media interactive, delivering a compelling brand experience that is targeted and measurable.
Although these codes have been around for 30 + years, their sudden skyrocket in popularity over the past number of years is due to major advancements in the smart mobile phones, and the internet.
As we all know, this sweeping increase in mobile phone and internet usage has changed the face of modern marketing, placing more emphasis on digital strategy and communications than ever.
The gap that now needs to be bridged is the ability to track the effectiveness of our offline marketing efforts, online, which is what Nalesa Media aspires to make an industry standard for static media.
Challenge
Offline marketing presents valuable opportunities for you to gain brand visibility in ways online marketing can’t. However, given the difficulty associated with tracking their effectiveness, the results of these investments can often disappear into the abyss.
Solution
When you’re able to connect your on and offline marketing efforts, you can tell a stronger brand story, give your audience the opportunity to learn more about your product or service whilst tracking your marketing efforts as a collective unit, rather than in silos. That is what the DM App does.
real-time tracking and
geolocation marketing
of your campaigns
QR codes in print advertising
Many major brands have been taking advantage of QR codes for outdoor media. It allows you to create a more visual advertisement and is the clearest example of connecting offline and online advertising. When the code is scanned, it could lead to a “find out more” style video, or a page to purchase. It’s particularly good for print ads because rather than overwhelming the viewer with content, one can keep it light, and prompt them to learn more online; even motivate a call to action in the form of an online sale.
How to use QR codes directly on your products
Products that require more thought when selecting are great use cases for QR codes. The wine industry has been one of the first to jump on this marketing trend. Shopping for wine can be challenging for some consumers as there are so many options and variations, and most people don’t have a lot of knowledge on the variations. Adding a QR code to bottles links customers information on the wine they’re considering, accompanied by videos of wineries and food pairings.