MEDIA HAS GONE INTERACTIVE
Nalesa Media, a new-age and innovative player in the outdoor media space, has one core focus in the industry and that is providing VALUE, for it rings core to our ethos and business standards. Long gone are the days when outdoor media companies could merely provide foot count and exposure as a value proposition to outdoor media clients.
These days, more so during challenging COVID 19 times, clients demand to see their outdoor media ad campaigns actually bring reasonable return on investment, most even canceling their outdoor marketing spend and going straight to online media as it is much more measurable and accountable. Subliminal is not enough anymore and we have the solution.
Nalesa have found a way to integrate outdoor, indoor and online media, specifically in South Africa, as our value proposition. We believe it is key that our rates reflect value spend to our advertising clients, represent profit value to our site partners and growth value on our portfolio as Nalesa Media. We have the key to open up that reality.